Prospective Optimization

Being a keynote speaker at a web analytics conference where you get to open for Avinash Kaushik… how many times does happen? Well, for me it was the first time and memorable one, too. My keynote presentation titled “Prospective Optimization: Thomas Cook’s Travels Beyond Web Analytics (Data)” which I presented at the Web Analytics Congres […]

Interview with Sean Power

In this interview with Sean Power the response and adoption of complete web monitoring is briefly discussed and Sean shares his thoughts on Web Analytics in general.

Interview with Stéphane Hamel

In the interview, Stéphane discusses his Online Analytics Maturity Model (OAMM) and his motivation to develop the tool. He also talks about tips on performing a good self assessment and what the effect is of managerial support on progression within the model.

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