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Posts Tagged "user research"

User Research vs Intuition

User Research vs Intuition

User Research and usability testing are (should be) two of the cornerstones of any company’s efforts to improve revenue generation through their online channel. User Research allows us to create hypothesis that are aimed at improving the website’s user-friendliness, but more common, conversion. Usability testing allows us to test those hypotheses. The resources needed to research, document, setup and execute…read more →

The rise of the user’s voice!

The rise of the user’s voice!

I am sure that some of you know the quote “It’s my way or the highway“. Patrick Swayze’s character ‘Dalton’ in Roadhouse sure did know how to lay down the law. Although I am not trying to compare the online world to a rough road side bar, what I would like to point out is that ‘Dalton’ would have a…read more →