Susan Weinschenk’s Online Behavioral Psychology Courses

Susan Weinschenk’s Online Behavioral Psychology Courses

It has been some time since I wrote a blog post in which I mentioned Susan Weinschenk… a.k.a @TheBrainlady. In previous posts I have written only about her books, and even reviewed one of them. Susan, who has Ph.D. in Psychology  and over 30 years of experience as a behavioral psychologist. She applies research in psychology […]

Concept Testing with ZURB’s Verify [Video]

Concept Testing with ZURB’s Verify [Video]

Since being introduced to ZURB’s Verify Concept Testing tool back in 2011, I can full heartedly say that I promote this tool to all my clients, and today, I will promote it to you too. ZURB’s Verify is part of the AppSuite. The suite consists of 4 premium tools, Verify, Notable, Solidify, and Influence. All […]

In-Store Customer Surveys

In-Store Customer Surveys

Today I was on the receiving end of a customer surveys campaign at IKEA. It was not the first time I had noticed IKEA had started collecting customer feedback through in store systems. This time, instead of the passive fixed customer survey stations, I was pro-actively approached and asked to fill in the customer survey […]

User Experience Books – May 2013

User Experience Books – May 2013

It has been some time since I last posted a blog entry about upcoming User Experience Books and since it is once again Spring time, I thought I would share some great finds with you to help get rid of those cob webs in your head. In the past year some great books have been […]

Remote Usability Testing: Airbnb vs Wimdu [Video]

Remote Usability Testing: Airbnb vs Wimdu [Video]

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User Research vs Intuition

User Research vs Intuition

User Research and usability testing are (should be) two of the cornerstones of any company’s efforts to improve revenue generation through their online channel. User Research allows us to create hypothesis that are aimed at improving the website’s user-friendliness, but more common, conversion. Usability testing allows us to test those hypotheses. The resources needed to […]

The rise of the user’s voice!

I am sure that some of you know the quote “It’s my way or the highway“. Patrick Swayze’s character ‘Dalton’ in Roadhouse sure did know how to lay down the law. Although I am not trying to compare the online world to a rough road side bar, what I would like to point out is […]

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