User Research vs Intuition

User Research and usability testing are (should be) two of the cornerstones of any company’s efforts to improve revenue generation through their online channel.

User Research allows us to create hypothesis that are aimed at improving the website’s user-friendliness, but more common, conversion. Usability testing allows us to test those hypotheses.

The resources needed to research, document, setup and execute usability testing are not dramatic, but they aren’t effortless either.

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Trust Logo Recognition Precedes Presence

Last week I set out to discover how trust logo recognition effects online purchase behavior. It is widely accepted that trust logos can have a positive effect on conversion rates when purchasing online, but is that enough? What about which trust logo? As someone who works in the online industry I consider myself relatively knowledgable of the different supplies of SSL certificates, but what about Joe Consumer?

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The rise of the user’s voice!

I am sure that some of you know the quote “It’s my way or the highway“. Patrick Swayze’s character ‘Dalton’ in Roadhouse sure did know how to lay down the law. Although I am not trying to compare the online world to a rough road side bar, what I would like to point out is that ‘Dalton’ would have a hard time in the online world in this day and age. Why? Users are getting a voice!

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