Sample Size Matters – iOS Behavior Tracking

Sample Size Matters – iOS Behavior Tracking

When researching user behavior, one key ingredient to keep in mind is that sample size matters. If researchers want to validate their findings a lot of weight is given to sample size because it is intrinsically connected to statistical significance. In short, statistical significance tells you what the probability is, in percentages, of performing the research again […]

Join my User Research Panel

Join my User Research Panel

If there is one thing that I like to do, it is to perform user research. I am sure that you will agree with me that research done where participants equals n=1 don’t mean squat! If you want real insights, you need a sizeable group of participants, a user research panel… this is where you, […]

Measuring User Experience versus Expectations

Measuring User Experience versus Expectations

Measuring user experience versus expectations has proven to be valuable, and it can too for you. In this new blog post, I would like to share with you a technique I used in usability tests to help me get more value out of the participant’s feedback. This technique can be used in both lab usability […]

Free UX Research Tools by ZURB

Free UX Research Tools by ZURB

Free stuff seems to be good for traffic… my article on how to download free UX books is one of my more popular posts on this blog, a real traffic driver. This time I set out to find some more good stuff for you guys… this time ZURB is the word, don’t you know about […]

User Research vs Intuition

User Research vs Intuition

User Research and usability testing are (should be) two of the cornerstones of any company’s efforts to improve revenue generation through their online channel. User Research allows us to create hypothesis that are aimed at improving the website’s user-friendliness, but more common, conversion. Usability testing allows us to test those hypotheses. The resources needed to […]

Guerilla Online Panel Recruitment

In a past blog post I described in some detail some lean and mean methods to perform remote usability tests. The article is steadily bringing visitors to my blog, visitors, who like myself, need to find uncommon methods for performing online research in order to convince the corporate-powers-that-be, that what we can do is useful […]

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