I’ve said it before and I’ll say it again. Every UX specialist out there, no matter what your area of expertise is or what UX skills you are learning, needs to be comfortable using and finding actionable insights in web analytics. With Google Analytics being one of the best free and most used web analytics […]
Although I am more than happy to read about Adobe’s launch of their Adobe Tag Manager, thereby fulfilling a much needed functionality amongst analysts and marketeers. I cannot help but feel a little disheartened by the approach of their press release, in which they try to create the sensation that they have invented this wheel.