I’ve said it before and I’ll say it again. Every UX specialist out there, no matter what your area of expertise is or what UX skills you are learning, needs to be comfortable using and finding actionable insights in web analytics. With Google Analytics being one of the best free and most used web analytics […]
In my eyes, I always found Rosenfeld Media one of the sole suppliers of premium UX books. Over the past 2 years I have seen Morgan Kaufmann, the organisation that has been publishing computer science books since 1984 and that was purchased by Elsevier in 2001, really improve its portfolio. Improve it enough to even […]
Where to begin… well, let me start with a metaphor if you will: “If Stan Lee was a developer, marketeer and/or analyst, Performable is what he would have created; a super hero among online analytics tools.”
How can we grab the attention of the chiefs, the managers, the budgetholders? Like many wise guru’s have said many times in the past… monetize it the metric. Add a monetary value to the metric and quickly show the potential income gain that can be made.