When will IBM acquire Sitespect?

That’s right, I’m throwing it out there… after IBM’s acquisition of Unica, Coremetrics AND Tealeaf back in May, the logic next purchase that will help them get closer to completing their Smarter Commerce Initiative would be Boston-based, bootstrapped and privately owned Sitespect. True, true, this won’t be an Actual Insights blog post that you have come […]

Performable, Kryptonite proof?

Where to begin… well, let me start with a metaphor if you will: “If Stan Lee was a developer, marketeer and/or analyst, Performable is what he would have created; a super hero among online analytics tools.”

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