I’ve said it before and I’ll say it again. Every UX specialist out there, no matter what your area of expertise is or what UX skills you are learning, needs to be comfortable using and finding actionable insights in web analytics. With Google Analytics being one of the best free and most used web analytics […]
We have grown accustomed to heat maps over the years. From web analytics click overlays to CrazyEgg. Some companies out there have take it a step further and have gone so far as to not only track where you click, but also where you move your mouse. Before I talk to you more about 5 […]
So, it has been a few weeks since I lasted posted something on my blog. Well, I was on holiday… I am sure you would do the same. In my absence, some interesting reports have published. The first one that I would quickly like to cover is Clicktale’s UX Salary Survey 2012.
About 2 months ago I was asked to participate in creating a testimonial video for Tealeaf and how we have come to use it at Thomas Cook Netherlands to help gain insights into our customers’ experience. Although the video is quite short, not even 5 minutes, there is a lot to say about Tealeaf and […]