Book Review: Experiment! by Colin McFarland

Book Review: Experiment! by Colin McFarland

“You are not alone.” Okay, it sounds kind of corny, but this is what I felt when I was reading the book. When I was reading the first few pages, I was taken aback about the honest and open approach on website conversion optimization. Unlike many other popular books on the subject, Colin’s book doesn’t […]

Book Review: 100 Things Every Presenter Needs To Know About People

In May of this year, Susan Weinschenk (also known as @thebrainlady on Twitter) released her 3rd book, the 2nd book in the “100 things” series. In her first 2 books, Susan shared with us, her knowledge on the effects of neuroscience on web design. Her 3rd book, however, is not about the psychological aspects behind […]

Book Review: The Mobile Frontier by Rachel Hinman

There are two words that jump to mind after having read The Mobile Frontier by Rachel Hinman. Those words are “Inspirational” and “Insightful”. Now, you know how much we love insights on this blog, so I consider the latter to be a must for any UX book. Considering the book to be inspirational was a […]

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