Being a keynote speaker at a web analytics conference where you get to open for Avinash Kaushik… how many times does happen? Well, for me it was the first time and memorable one, too. My keynote presentation titled “Prospective Optimization: Thomas Cook’s Travels Beyond Web Analytics (Data)” which I presented at the Web Analytics Congres 2012 in Houten, Netherlands, focused…read more →
Where to begin… well, let me start with a metaphor if you will: “If Stan Lee was a developer, marketeer and/or analyst, Performable is what he would have created; a super hero among online analytics tools.”
Gathering online insights doesn’t have to be expensive. In my experience there is no 1:1 relationship between tool quality and tool pricing. If you are looking to get some more attention and gain some more respect for the work that you do, I would recommend investing your own money.
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