Innovation… we think we see it daily, but then again we also feel that we have seen an idea somewhere before. When reading Tnooz last week, I came across an article that tickled my voice-of-the-customer-fancy and I just had to quickly mention it here on Actual Insights. Tnooz reported that a company called GuestComment opened its doors last week. GuestComment…read more →
Nothing, in my opinion, is more valuable to a conversion optimization specialist than the voice of the customer, or should we say visitor, because let’s be honest, not every visitor is a customer… yet. Over the past years I have made avid use of different feedback tools to collect a visitor’s sentiment on many different aspects of the online business. There…read more →
Last week I presented my Voice of the Customer presentation at the Dutch Emerce eTravel 2011 event in Amsterdam. The event which focusses on developments and trends in the online travel industry was a great moment to share some of my experience setting up and maintaining Voice of the Customer programmes.
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