It is no secret that customer feedback tools are essential to any online business. In today’s market there seems to be an abundance of tools available, many that focus on customer feedback collection. How do you choose which customer feedback tool is right for you? How will you learn to find actual insights (pun intended) […]
Today I was on the receiving end of a customer surveys campaign at IKEA. It was not the first time I had noticed IKEA had started collecting customer feedback through in store systems. This time, instead of the passive fixed customer survey stations, I was pro-actively approached and asked to fill in the customer survey […]
Innovation… we think we see it daily, but then again we also feel that we have seen an idea somewhere before. When reading Tnooz last week, I came across an article that tickled my voice-of-the-customer-fancy and I just had to quickly mention it here on Actual Insights. Tnooz reported that a company called GuestComment opened […]
Do you know of Qualaroo? You should! Nothing, in my opinion, is more valuable to a conversion optimization specialist than the voice of the customer, or should we say visitor, because let’s be honest, not every visitor is a customer… yet. Over the past years I have made avid use of different feedback tools to […]
Last week I presented my Voice of the Customer presentation at the Dutch Emerce eTravel 2011 event in Amsterdam. The event which focusses on developments and trends in the online travel industry was a great moment to share some of my experience setting up and maintaining Voice of the Customer programmes.