Guerilla Online Panel Recruitment

In a past blog post I described in some detail some lean and mean methods to perform remote usability tests. The article is steadily bringing visitors to my blog, visitors, who like myself, need to find uncommon methods for performing online research in order to convince the corporate-powers-that-be, that what we can do is useful and critical to improving any company’s online services.

Working in an enterprise environment can seem daunting at times. As an online specialist, analyzing vast amounts of quantitative data, that often comes with an enterprise organization territory, is bliss. Qualitative data on the other hand often results in sleepless nights, loss of motivation, the sporadic appearance of grey hairs and for those less fortunate, receding hairlines.

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Free usability testing, no really!

First the facts…

Time invested: 4 hours (3 setup, 1 analysis/reporting)
Tools used: Kampyle, Usabilla, Wufoo, Mailchimp
Conversion rate: 19%
Real value: priceless (yes, cliché I know)

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