We have seen tonnes of KPI’s filling up our dashboards over the years. From conversion rates to bounce rates and from time on site to depth of visit. Now, I know that these are not the best examples of complex KPI’s but they (should) form the foundation of every company’s decision making as far as online activities are concerned.
Time invested: 4 hours (3 setup, 1 analysis/reporting)
Tools used: Kampyle, Usabilla, Wufoo, Mailchimp
Conversion rate: 19%
Real value: priceless (yes, cliché I know)
I am sure that some of you know the quote “It’s my way or the highway“. Patrick Swayze’s character ‘Dalton’ in Roadhouse sure did know how to lay down the law. Although I am not trying to compare the online world to a rough road side bar, what I would like to point out is that ‘Dalton’ would have a hard time in the online world in this day and age. Why? Users are getting a voice!
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