Books, books, and books. Who doesn’t love reading books? Lately, some really good UX (User Experience) orientated books have been hitting the shelves in digital books stores everywhere. Most notably at Rosenfeld Media and A Book Apart.
This year Morgan Kaufmann looks to be hitting the ground running. With no exact release dates being communicated, Morgan Kaufman nevertheless looks to be releasing two new UX books this year. The topics set to be covered are topics that I personally think need more attention on the work floor to further advocate the importance of User Experience.
Being a keynote speaker at a web analytics conference where you get to open for Avinash Kaushik… how many times does happen? Well, for me it was the first time and memorable one, too.
My keynote presentation titled “Prospective Optimization: Thomas Cook’s Travels Beyond Web Analytics (Data)” which I presented at the Web Analytics Congres 2012 in Houten, Netherlands, focused on how to research optimization opportunities when web analytics data tells you that something, somewhere is performing sub-optimal on your website.
So how do you report on Competitor Intelligence within your company? Let me guess, it is probably one of the two following options:
In a previous article, ‘Complete Web Monitoring for $65‘, I quickly touched based on Competitive Analysis. This article, part one in a two-part series, will take you further.
Can anyone do iOS device usability testing? Absolutely. There are some great tools out there today that make this possible. If we consider great applications such as Usabilla and UserTesting then we already have most areas covered. Both tools offer usability testing functionality on mobile platforms including iOS devices. With Usabilla and UserTesting.com we can do click analysis and record user sessions, too.
What is free will? Who is really in charge of your decisions? Is it you, your conscious self or your unconscious mass? How aware are you of your true self, the true ‘you’ who lays hidden in your consciousness?
In this amazing BBC Horizon episode “The Secret You” from 2009, Professor Marcus du Sautoy takes a deeper look into these questions and tries to show us the evidence of consciousness and its effects on ‘being’.
True, there is no direct link between my blog, on how to gain practical insights into online optimization, and this BBC Documentary (although I will try to make this link later), but the Neuroscience element is simply intriguing and I am confident many of you will find it interesting, too.
The most interesting evidence shown, was from an experiment that proves that we subconsciously make decisions long before we are consciously aware of them. In this specific experiment up to 6 seconds!
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