Articles by Matthew Niederberger

An overview of all articles written by Matthew Niederberger at actualinsights*

Habit-forming products, the audio book

Habit-forming products, the audio book

Are any of you taking Nir Eyal’s Udemy course on how to build habit-forming products? You should because believe me habit-forming products are everywhere. One of my favorite habit-forming products has to be Audible. Audio books, the habit-forming product For those of you who don’t know about audio books, audio books are audio recordings of […]

The Ultimate Guide to Funnel Optimization

The Ultimate Guide to Funnel Optimization

Last week we have seen some great deals on Udemy courses. If you were lucky and used the TOP19 coupon code, you could have gotten your hands on Sean Johnson’s course The Ultimate Guide to Funnel Optimization for a mere $19. Forget revenue, focus on growth Buzzword bingo buzzers ready… Growth Hacking has been all […]

An open letter: ‘How User Feedback Tools Fail’

An open letter: ‘How User Feedback Tools Fail’

Creating user feedback tools is no longer the challenge, giving value is and many fail at this. Let me try to tell you why I think this is. I was not sure if I should write down my thoughts on this topic or not… let alone publish them online. Ok, I guess I made up […]

How to build habit forming products? Nir Eyal tells all.

How to build habit forming products? Nir Eyal tells all.

There I was, Sunday afternoon, sitting on the couch with a good book to read. Not an ebook mind you, a real printed book. In an instant, I caught myself scanning the bottom of the page looking for a time indicator that would tell me how much ‘reading time’ I had left in the chapter. […]

Learn from Web Psychologist Nathalie Nahai [Video]

Learn from Web Psychologist Nathalie Nahai [Video]

Unless you have been hiding from the internet for the last 16 months, or turned a blind eye to the realm of online persuasion or designing for engagement you might not have heard of the Web Psychologist a.k.a. Nathalie Nahai. Who is Nathalie Nahai? With a background in psychology, web design and digital strategy, Nathalie coined […]

Should UX professionals learn how to code?

Should UX professionals learn how to code?

What do UX and entrepreneurship have to do with each other? For me personally it matters quite a lot. Even though I am more inclined to call myself an intrapreneur it magically all boils down to the same thing, making the most out of every opportunity you get to create or do something amazing. Intrapreneurship: […]

Top 5 Google Analytics courses for UX specialists [VIDEO]

Top 5 Google Analytics courses for UX specialists [VIDEO]

I’ve said it before and I’ll say it again. Every UX specialist out there, no matter what your area of expertise is or what UX skills you are learning, needs to be comfortable using and finding actionable insights in web analytics. With Google Analytics being one of the best free and most used web analytics […]

The Art and Science of Creativity by Susan Weinschenk [VIDEO]

The Art and Science of Creativity by Susan Weinschenk [VIDEO]

Susan Weinschenk has launched a new Udemy course, her 6th so far. Susan, an instructor at the online learning platform Udemy, has released the course The Art and Science of Creativity which she will teach with rocket science extraordinair Sam Spitzer. The Art and Science, a quick introduction video You’ve convinced me… Grab this course and […]

Eye Tracking the User Experience

Eye Tracking the User Experience

It has to be said that among all Rosenfeld Media books out there, Aga Bojko‘s Eye Tracking the User Experience has to be the most pleasant one. Aga Bojko’s new book was released at the end of last month by Rosenfeld Media and is available for $22 (or $12 through this offer). Eye Tracking the […]

My UX New Years Resolution

My UX New Years Resolution

2013 has been a moving year in UX. Tons of amazing UX books have been released, online courses published, free resources shared and progress made in tooling. More and more companies are seeing the benefits that good design, interaction, and service can have on the bottom line. 2014 is promising to be an even better […]

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