My personal ‘professional experience and goals’ are all Internet related with a main focus on User Experience Management (project strategy, user research, wireframing, prototyping, usability testing).
Other specialties include Web Analytics (setup strategy, utilization, internal adoption), KPI (development and monitoring) and assisting companies optimize their e-commerce in order to reach their goals.
My personal goals are to further enhance my skills as a User Experience Design consultant.
Specialties
user experience management, user research, wireframing, prototyping, multi-variate testing (mvt), a/b split testing, usability testing, web analytics strategies, (key) performace indicator development, accessibility management, online product concept and development
Jobs:
Experience Designer at Adversitement
May 2009 – Present
My responsibilities are to further the use and understanding of user experience design (UXD) within the client’s online environment.
Tasks include:
- Co-ordinating Web Analytics implementation projects
- Translating quantitative analysis into actionable insights
- Perform various types of user research
- Establish links between quantitative and qualitative data
- Determine most suitable UXD strategy for client
- Manage small to mid-scale UXD projects
UXD Tools/Software used:
- Pen & Paper
- Axure RP
- OmniGraffle Pro
- Balsamiq Mockups (including Napkee)
UXD Skills:
- Heuristic Analysis
- User Research (Interviews, Focus Groups, Contxtual Inquiries, Usability Testing)
- Creating Personas
- Setting up Sitemaps and Task Flows
- Sketching Mockups
- Developing Wireframes/Prototypes
- Post Launch Analystics
Testing Tools used:
- Omniture Test & Target (Certified)
- Google Website Optimizer (SME)
- UserZoom
Analytics Tools used:
- Omniture SiteCatalyst Implementation (Certified)
- Google Analytics (Certified)
- WebTrends Analytics (Certified)
- Nedstat Sitestat (SME)
- Tableau Software
Senior Consultant at Conversion Company
December 2007 – April 2009
As interim web analytics consultant my responsibilities are to further the use and understanding of web analytics within the client’s online environment. Full support is given to all levels of management and to the various different departments by translating customer behaviour into actionable insights.
Tasks include:
- Assessment of internal information requirements
- KPI and KRI development (CEO, SMT and Staff levels)
- Monitoring implementation process
- Quality control upon completion of initial implementation
- Demonstrate various best web analytics practices
- Translating analysis into actionable insights
- Assisting in the adoption of an active web analytics mindset
- Establish links between web analytics and user experience
- Performing user experience optimization based on page- and/or orderflow analysis
Analytics tools in use:
- Omniture Site Catalyst (Omniture Certified Professional – Implementation)
- WebTrends (Certified)
- Nedstat Sitestat & StreamSense
- Google Analytics
- Google Website Optimizer
I am a member of the Web Analytics Association and actively participate as a member of their Standards Committee and Online Experiments Taskforce.
Web Analytics Consultant at Nedstat BV
July 2007 – November 2007 ( 5 months)
As a web analytics consultant I am responsible for assisting companies define their online goals, determining KPI’s and structuring this information into implementation plans for Nedstat’s web metric products and services.
After implementation the continuous improvement cycle commences. My task is to train and guide customers along the road of reading and understanding web analytics. I help customers translate results into projects wherein goals are defined to improve the company online (sub)channels on various levels such as e-commerce, usability, accessibility. Assistance is given at all stages if so required. Other topics covered and supported by consultancy services are SEO (traffic and lead generation) techniques and KPI reporting.
I am an active member of Web Analytics Association and a member of their Standards Committee.
Technical Product Manager Internet at De Telefoongids
May 2006 – June 2007 (1 year 2 months)
My job mainly consists of product management for our internet related products and mobile services for the #5 website in the Netherlands. I advise our commercial oriented product managers about the capabilities of our services and platforms for a broad number of products ranging from keywords to online commercials. I also advise customer support and our sales teams on all of our products and assist them with any problems they encounter. I also take part in projects focusing on enhancing our current portfolio of products as well as finding structural solutions for issues that arise.
Secondary tasks include the monitoring and guarding of the usability and accessibility of all our electronic products. This was done using Omniture’s Site Catalyst for which I was one of two administrators in the company.
The job is technically and commercially focussed. Work level is high and mainly consists of project based work and ad-hoc solution finding.
Community Content Manager at Survey Sampling International / Bloomerce
November 2004 – May 2006 (1 year 7 months)
At Bloomerce, now known as Survey Sampling International, I was given the responsibilities of managing all content. Bloomerce at the time maintained 14 websites which were published in 10 different languages. I was also in charge of monitoring each site’s individual usage and panel recuitment through our community portal. I was the key player in all web activities ranging from redesign research and planning, both technical and graphical, to the assigning of jobs to freelance writers who in turn wrote content for the websites. I was also the point of contact for many external companies to whom we delivered special request content to. MSN, Planet Internet, Versatel and Tradedoubler were our biggest partners.
Together with IT, I tested new development releases vigourosly before deployment and assisted in the advising of adjustments to our inhouse CMS to make the application more accesible to other colleagues.
