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5 Clichés About Mobile App Analytics You Should Avoid

With millions of apps currently available for download, it’s essential for mobile developers to find ways of standing out from the crowd. However, not all mobile app analytics are created equal. In their desperation to achieve app store success, developers may adhere to clichés that don’t actually do a great deal to boost ranking. A leader in app store marketing, Gummicube goes beyond the hackneyed mobile marketing solutions to help your app rise in Apple’s search rankings. Here are 5 clichés … [Read more...]

top 5 landing page courses

Top 5 Landing Page Courses For Marketers

How do I create the perfect landing page? Some say that you need to be a highly trained user experience specialist to create high converting designs and processes. Well, let me say that there are many ways around that myth. To bust it, you will need to roll up your sleeves and get to work. Sure there are great tools out there that will help you create amazing landing pages, but if you don't know how to drive a car, buying a car is utterly useless. The first four landing page courses are … [Read more...]

How has Audible created a habit-forming product

Habit-forming products, the audio book

Are any of you taking Nir Eyal's Udemy course on how to build habit-forming products? You should because believe me habit-forming products are everywhere. One of my favorite habit-forming products has to be Audible. Audio books, the habit-forming product For those of you who don't know about audio books, audio books are audio recordings of popular books by narrators. From New York bestsellers to professional books, there is a legion of narrators out there recording books for you to listen to. … [Read more...]

Other Recent Stories

The Ultimate Guide to Funnel Optimization by Sean Johnson

The Ultimate Guide to Funnel Optimization

Last week we have seen some great deals on Udemy courses. If you were lucky and used the TOP19 coupon code, you could have gotten your hands on Sean Johnson's course The Ultimate Guide to Funnel Optimization for a mere $19. Forget revenue, focus on growth Buzzword bingo buzzers ready... Growth Hacking has been all the rage for the last many months. Maybe it is just another label for self proclaimed experts to stick on their LinkedIN profiles, or when take more seriously a more crucial step … [Read more...]

An open letter: 'How User Feedback Tools Fail'

An open letter: ‘How User Feedback Tools Fail’

Creating user feedback tools is no longer the challenge, giving value is and many fail at this. Let me try to tell you why I think this is. I was not sure if I should write down my thoughts on this topic or not… let alone publish them online. Ok, I guess I made up my mind on that conundrum. Let me point out though that this is not an attack on anyone, any company, or any tool. It’s a mere observation. Let’s break it down first While working on my online course about user feedback tools I … [Read more...]

How to build habit forming products Nir Eyal tells all

How to build habit forming products? Nir Eyal tells all.

There I was, Sunday afternoon, sitting on the couch with a good book to read. Not an ebook mind you, a real printed book. In an instant, I caught myself scanning the bottom of the page looking for a time indicator that would tell me how much 'reading time' I had left in the chapter. I felt silly. I have become so accustomed to reading using my Kindle Paperwhite ereader that I have developed new habits that influence how I read. How to build habit forming products? What Amazon, since … [Read more...]

Learn from Web Psychologist Nathalie Nahai

Learn from Web Psychologist Nathalie Nahai [Video]

Unless you have been hiding from the internet for the last 16 months, or turned a blind eye to the realm of online persuasion or designing for engagement you might not have heard of the Web Psychologist a.k.a. Nathalie Nahai. Who is Nathalie Nahai? With a background in psychology, web design and digital strategy, Nathalie coined the term 'web psychology' in 2011, defining it as: the empirical study of how our online environments influence our attitudes and behaviours Nathalie is the founder … [Read more...]

Justin Mitchel, from Kickstarter to Udemy

Should UX professionals learn how to code?

What do UX and entrepreneurship have to do with each other? For me personally it matters quite a lot. Even though I am more inclined to call myself an intrapreneur it magically all boils down to the same thing, making the most out of every opportunity you get to create or do something amazing. Intrapreneurship: 'A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.' (source: … [Read more...]

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