Don’t Make Me Think Revisited by Steve Krug

Don’t Make Me Think Revisited by Steve Krug

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Have you read Steve Krug’s Don’t make me think? At least seen a copy of it somewhere? With my genetic passion for books I can’t but help and admit that I have read Steve’s book. Just the one, many years ago. It was one of the first books that I read that got me, a web analyst at the time, interested in Usability.

Don’t Make Me Think Revisited

New versions of books are nothing new. When it concerns books on technical, online subjects I consider it more than normal that updates are published. Take for instance Brian Clifton’s book on advanced web metrics for Google Analytics, it is also on its 3rd revision. Tools change, techniques change, in general the digital landscape is ever evolving playground.

That’s exactly the motivation Steve Krug drove on when writing this 3rd revision of Don’t Make Me Think. With design styles changing, persuasion techniques being targeted towards online visitors, and new devices being introduced almost weekly, Steve took up the challenge to update his book.

A Chapter on Mobile Usability

According to the publisher:

This edition adds an important new chapter on mobile as well as integrating coverage of mobile throughout.

So, everyone is on the bandwagon. From Rachel Hinman’s The Mobile Frontier (Rosenfeld Media), to Adrian Mendoza’s new book Mobile User Exerpience (Morgan Kaufmann) there is no way around the year-on-year rising trend of mobile.

The Slicktext infographic survey doesn’t kid around. That is what I like about Steve’s book. Even though that for some of us hardliners the rise of mobile is not something new. For several years we have been excited about the mobile revolution and what it means to UX and Usability. Steve’s plugs and important gap between us hardliners, early adopters is a more friendly word, and the rest.

Introduction to Mobile Usability

Back in… wow, 2002, I purchased Don’t Make Me Think. At the time I was just starting out in Web Analytics and discovering the wonderful world of data. Then came the ability to not only know ‘what’ was happening online, but also ‘why’.

Being new to the Usability game back in 2002, Steve Krug really helped me grasp that common sense approach. His book was like a building block for my current career. In layman’s terms Steve Krug is able to teach you why Usability is important and show you the first simple steps needed to change.

My Thoughts, buy or don’t buy?

With the addition of a chapter on mobile usability, I, someone with experience in mobile usability, feel a little inclined to purchase the book to read what Steve has to say, just because it is Steve.

If you are in any way still new, or feel uninspired , ill motivated, or a little scared to take your first steps in mobile usability, then I am confident that this is the book for you. Everyone needs to have at least read one book by Steve Krug, or have it around as a reference (I use my copy to explain to friends what I do for a living).

The book will go on sale somewhere between December 2013 and January 2014 and is being published by New Riders. You can pre-order your copy today at:

About Matthew Niederberger

Matthew works as Conversion Optimisation Manager at Ziggo BV. In his free time he enjoys family life as well as digging into online user research material whilst frequently generating some of his own, which he freely shares here on


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