Comments on: Trust Logo Recognition Precedes Presence

By: Join my User Research Panel today - Actual Insights

Join my User Research Panel today - Actual Insights — Mon, 13 May 2013 13:55:25 +0000

[...] I am building a panel of fantastic folk like yourselves (am I going a little overboard with the smooching? hehe) who I can invite to participate in online research projects. Research projects like the one I did with Trust Logos. [...]

By: What Makes E-commerce Sites Trustworthy? | WebpageFX Blog

What Makes E-commerce Sites Trustworthy? | WebpageFX Blog — Wed, 10 Apr 2013 18:51:18 +0000

[...] website’s security badges. But what security badges should you use? According to a survey from Actual Insights, 76% of respondents said the reason they didn’t purchase something online is because they [...]

By: Stats on revenue lost

Stats on revenue lost — Wed, 13 Mar 2013 16:34:48 +0000

[...] to Actual Insights, we seem to trust certain logos more than others. Take the test and see how you [...]

By: Jeff | Products On White Photography

Jeff | Products On White Photography — Mon, 12 Nov 2012 21:24:55 +0000

Thanks so much for this article. We’ve been debating this subject for the better part of year and it was very helpful. Mainly, we’ve been discussing joining the BBB, but it after reading this it doesn’t seem as effective as we though it might be. It’s surprising to see that Paypal did so well, being that they just give that away to any verified user.

Has anyone done a follow up on this test? I’d love to see it.

By: Case Study: TrustCloud Increases Conversion With Usabilla Live - The Usabilla Blog

Mon, 12 Nov 2012 14:38:33 +0000

[...] the blog actualinsights, the founder and CEO of TrustCloud, Xin Chung, read about Usabilla Live. His hopes were that this [...]

By: Elements of a Trustworthy Website | Evergreen Search

Elements of a Trustworthy Website | Evergreen Search — Mon, 17 Sep 2012 10:04:40 +0000

[...] by Actual Insights showed that 76 percent of consumers did not purchase something from a website without seeing a [...]

By: Remote User Testing: Airbnb vs Wimdu | UxPro Blog

Remote User Testing: Airbnb vs Wimdu | UxPro Blog — Wed, 04 Apr 2012 13:15:09 +0000

[...] Process: Booking seemed easier than with Airbnb. No list of questions. Trustlogo’s seemed a bit small and few. Location of the Complete Booking button too far to the right… move [...]

By: Remote User Testing: Airbnb.com vs Wimdu.com - Actual Insights

Remote User Testing: Airbnb.com vs Wimdu.com - Actual Insights — Tue, 03 Apr 2012 13:52:10 +0000

[...] Process: Booking seemed easier than with Airbnb. No list of questions. Trustlogo’s seemed a bit small and few. Location of the Complete Booking button too far to the right… move [...]

By: Which e-commerce trustmarks are most effective? | Web Fada Blog

Which e-commerce trustmarks are most effective? | Web Fada Blog — Mon, 05 Mar 2012 13:52:30 +0000

[...] from Actual Insights suggest that just a handful of trustmark logos are actually recognised by [...]

By: Build trust with your customers to increase web sales

Build trust with your customers to increase web sales — Thu, 23 Feb 2012 16:28:44 +0000

[...] online, but does it matter to them who says it’s secure? A recent post at Actual Insights, Trust Logo Recognition Precedes Presence, indicated that it does matter, but we wanted to find out for [...]